Watch this video on YouTube: Raven Tools as Your Command Center
Raven Tools is great because, as it says on its homepage, it’s a powerful Internet marketing platform. It’s really a handful of tools. It brings a bunch of tools together and creates this command center.
It is fairly expensive at $100 per month but they do offer a 30-day trial and they don’t take a credit card to sign up for that trial so you can sign up for the trial with no risk whatsoever.
One thing for you to consider is this is an expense as a producer, as a production company who might be producing more than one Web site. I’ll show you in a minute how that’s immediately beneficial. It doesn’t actually relate to the bottom line of your Web site’s income and expenses. Your Web site itself won’t have a $100 expense on the bottom line but this tool is so powerful toward your Web site making $100 per month so quickly that the expense is really worth your while.
Raven Tools Tools
I’m going to introduce a couple of tools in Raven Tools and help you realize how simple it is to add words but how much more powerful it is.
So I’m logged into my Raven Tools account, which is at emjayoh.raventools.com.
The first thing I want to show you is these two drop downs in the top right corner.
- The one that says profile
- And the other one that says Web site
Under the tools, the gear icon, there are two system preferences down at the bottom: the profile manager. This tool in particular helps you manage the profiles that you can set up. The profiles that I have set up currently, I have Emjayoh for my greater production company and I have ZeroToProductions for my current production company that I’m using as my example in Zero To Money Making Web site.
Under Zero To Money Making Web site I have a couple of Web sites set up right now. These are Web sites that I’m exploring the potential development of. Currently Trevor and I are exploring how to understand women and sleeping on your back.
I can delete, add or remove those Web sites as I see fit and I can add more profiles as I see fit. In fact under TheMasterCleanse, which is another one of our case studies, and here’s Passion Profits, I have several Web sites under each as part of the overall network of Web sites that a million dollar Web site has to have or should have because we are creating these holistic groupings of Web sites.
That’s enough on that for now but I just wanted to show you how I can organize my research. I can start to think about what is the company or what Web sites I am launching as part of that project.
Web site Specific
Once I do that and I click on how to understand women now all of the tools that I work on are related only to this Web site. I can do research under keywords, and that’s the main tool we’re going to work on, and that keyword research is all particular to this Web site or this Web site that I’m researching.
You can see some existing searches I’ve done here already and we’re going to review those searches in just a minute.
This research tool in general allows me to research Web sites and different analyzers but we’re going to do the keyword research. In the keyword research we actually have four other sub tools.
We can search keywords using Wordtracker which is, in itself, $80 per month to access. SEMRush in itself is $50 per month to access so right away I’ve paid for my fee to access Raven Tools.
It also accesses AdWords. So if I do a keyword search for one of my seed words, which I’m going to work on understanding women right now and Trevor has shared with me his topic selection worksheet. So I can grab his seed keywords.
I’m actually going to open up a new simple text document and drop those keywords into this document. I’ll expand on them just a little bit more and come up with what I’m going to really dig into. These are my primary candidates for potentially keyword-based domain names.
Now I have this text document open because this is going to be my scratch pad where I make a bunch of notes. You’ll see how that works in a moment.
If I want to do keyword research on men and women, for example, in Raven Tools it’s as simple as dropping the keyword into Raven Tools. I’ll show you how that works in AdWords in the same way. I’ll drop in this keyword into AdWords and do a search, go back into Raven Tools and I’ll click on search and you can see I got the feature here to select the match type as broad, phrase or exact. Those actually exist in AdWords as well over on the right-hand side.
I’m going to leave it as broad for both and I’ll start the keyword research over here.
I’m given the results of the search for “men and women” and you’ll see the results are very similar. “Video,” “women,” “woman,” “men for women” and over here it’s very similar.
It’s organized by global monthly and you get 755 million to 2.7 million and Raven Tools has 100 million to 2.2 million so the volume is not exactly the same because it depends on a few other factors like what server im querying or what location I’m in or have selected. They’re close enough and we dont need to worry about those small details.
You can see how now, all of the sudden, I have this keyword tool at my disposal and I can start doing some things where I can export and save keywords in a more meaningful way.
I can grab these keywords, all in a row, copy those, and now I’m going to use a secondary tool in Raven Tools under the “site” menu and “keywords”. This is called the keyword manager.
In the keyword manager I can go ahead and add a bunch of keywords that I’m trying to manage, that I want to remember, that I want to work with in the future.
You can see that I have a bunch listed here already but you can just go into here and click “add keywords,” drop them in here and when you drop them in there it will keep this nice little list for you and show you the search results indefinitely.
I want to point out one feature that is awesome; you can tag your keywords. Just like you can tag a photo on Facebook you can tag a keyword with a word like “seed” or “pillar” or “core” or “published” or “marketed” or “ranking” or any kind of state that it might be in in our production schedule.
I just wanted to point that out as a little teaser as to how awesome tagging your keywords will become.
Add Seed List
I’m going to go and open my other exports. I’m going to grab those keywords as well, select them all and copy them. I’m going to go to the bottom of the add keywords box, open up a line by hitting enter on my keyboard and paste that into there. I’ll come back to my next document, grab all of those keywords, add all of those in here, hit return and hit paste and click “add keywords.” Now those will all be added to my list.
I’m going to work on that while we’re exploring the keywords of this project and start to apply some criteria to why we might choose a domain name based on those keywords.