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Million Dollar Websites: Pie in the Sky or Piece of Cake?


The dream of making a million dollars is very real for all of us. The reality of a Million Dollars means to be wealthy, free from worry over money, independent and rich with free time to enjoy lifes’ pleasures. And since I build websites, for me this dream becomes a ambitious professional goal: To Build Million Dollar Websites.

Ambitious? Well, maybe… But to me, it’s sometimes seems not much less ambitious than this article, which is the first of a 5 part series on Million Dollar Websites (see the links below for the next 4 articles).

For some people, the target of earning a Million Dollar payday is not only achievable, but anything less would be a failure. Still others, like in the movie “The Social Network” where Sean Parker (inventor of Napster and played by Justin Timberlake) says:

A million dollars isn’t cool. You know what’s cool? A BILLION DOLLARS!

Now that’s a “Pie in the Sky” dream; an ambitious, perhaps even delusional goal even for the most dedicated of we –the professional dreamers. After-all there are only a a select few billion dollar websites in the world (but I guess that depends on what you call a website these days).

Don’t get me wrong; I am all for dreams. In fact, I believe the larger portion of all success demands first a dream, an intention to create or achieve in “reality” what we first visualize in our minds. This of course is the fundamental component of  the Law of Attraction, made famous by the awesome movie The Secret –even though it fails to deliver the HOW-TO in an accessible way so that people can take action and get results– but I digress.

Well I think a million dollars is VERY COOL, and dare I say that it’s not a “Pie-In-the-Sky” flight of fancy, but rather a “Piece of Cake” (if you will ;), something that we all can achieve. In fact, I am building this website to prove it.

My Journey Towards Million Dollar Websites

My dreams of a million dollar payday began like most peoples. And It was much more concrete than the LOA.

My million dollar journey began not long after I realized I didn’t want a “JOB”, but I wanted to play a whole lot. Obviously that play would require some cash. Thankfully not long after that I realize that any path to 1 Million Dollars was nearly impossible by trading my hours for dollars in a “J. O. B. “.

Rather than working I knew I needed equity –to build value from my efforts into a tangible asset. So I moved quickly to build my own business.

I started a website development business that built WordPress Websites for small businesses. At the same time I launched my first content website (read more on how I started).

At that time I had also realized that Passive Income was the key to substantial wealth, an fortunately for me, the field I had attracted into my life (blogging and publishing content websites) was the perfect storm for building and acquiring passive income properties. Of the 6 of the aspects of Passive Income blogging websites were aligned perfectly with at  least 3 and perhaps all 6 depending on how the website is built.

  • Real Estate – Rentals and appreciating assets subject to market forces.
  • Intelectual Property – Licensing, renting ideas.
  • Information and Digital Products – Low cost of production, infinitely duplicable, high margins.
  • Stocks and Bonds – Trading of securities subject to market forces.
  • Business Ownership – Not Job Ownership
  • Multi-Level Marketing

Now, I am very excited to know that I am building on the concepts found in Robert Allen’s Multiple Streams of Income and applying them to websites, to blogging, to living life and enjoying every minute of it.

Inspiring Examples of Million Dollar Websites

Recently I began documenting what factors, attributes or characteristics Million Dollar Websites had in common.

I found many websites that were KNOWN to have sold for Millions of Dollars. But what was fascinating was the fact that these known million dollar websites were like icebergs. The vast majority were unknown, not visible, or quietly making their owners rich –and sometimes with out the owners even knowing it.

Take for example my two favourite examples of Million Dollar Websites: Gardent Rant and Bankaholic.

Both these websites were/are mostly content. They are a collection articles on a specific topic, each generating an amount of traffic from search engines. One website had a little more community, while the other had a little more commerce. Neither were overwhelming in design, content, functionality, traffic or revenue.

One sold for $25 million dollars.

The other sold for $1 million dollars.

Can you guess which one sold for what?

I had to ask myself: Is this an anomaly? Are these flukes? Are they duplicable? Can I do this? and then inevitably, how do my sites compare?

I have one website particular, with some very similar statistical comparisons, and so I began to dig deeper, and the result is this series of articles. And in particular, will make an example of both,, another new startup case-study in a very isolated niche, as examples the process of building a Million Dollar Website.

Million Dollar Website Series – 5 Articles

Now that I have set out to discover, illustrate, test, refine and execute my way into the creation of not one, but many Million Dollar Websites, I have a vested interest in knowing exactly how to make a website to be worth a million dollars.

This process after-all is what makes up the CORE of what PassionProfits is all about (and will hopefully make the property also worth $1,000,000 in the process).

So I have created a 5 part series that will dig deep into this concept so that by the end, hopefully you’ll realize just how achievable the Million Dollar Website is, and how you can get started towards your very own piece of the ‘pie in the sky’ –George Jefferson style.

  1. Million Dollar Websites: Pie in the Sky or Piece of Cake
  2. What is a Million Dollar Website
  3. List of Million Dollar Websites
  4. How to Make a Million Dollar Website
  5. How to Sell a Million Dollar Website

But first things first as Steven Covey once said. First I want to fully understand my target, after-all it’s hard to hit what you’re not aiming for. So next up: What is a Million Dollar Website?

Do you think you can build Million Dollar Websites?

Tells us what you think! And which website do you think sold for $25,000,000: Garden Rant or Bankoholic?

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9 Responses to Million Dollar Websites: Pie in the Sky or Piece of Cake?

  1. jack June 13, 2011 at 10:12 pm #

    I started a website development business that built WordPress Websites for small businesses. At the same time I launched my first content website (read more on how I started).

    forgot to make that a link.

    • Mike Olaski June 13, 2011 at 10:54 pm #

      Thanks Jack, how’s the Credit Repair site coming? Don’t forget to register, and fill out your profile so you can get some back links. There’s a URL field in the comments form when you leave a comment too!

    • Rosalinda May 15, 2016 at 8:22 am #

      Correction: &qpuc;uharmaceotital companies spend 24% of their sales on promotion and 13% on promotion" should be "24% of their sales on promotion and 13% on development." My fault!

  2. Matt Daily July 6, 2011 at 3:46 am #

    Hi Mike,

    I am very excited after reading the “Pie in the Sky/Piece of Cake” article; do the other articles, such as “What is a Million Dollar website” exist yet, or are they works in progress?


    • Mike Olaski July 6, 2011 at 4:42 am #

      Hey Matt,

      Glad you enjoyed. The other articles in the series are mostly done. Will release them soon. It’s all a work in progress ;)…


  3. kristen December 6, 2011 at 7:04 am #

    This is really interesting! I’m a single mother trying to take care of my child..
    Did I mention I’m 20. This million dollar project will help, especially if I make at hit at it!
    How would I do something like facebook or myspace type website??
    Thanks mike!
    Kristen-austin, texas:-)

    • Mike Olaski December 6, 2011 at 3:19 pm #

      Hi Krisen,

      Welcome to the world of making a living online. You’re perfectly qualified already!

      I am not sure what you mean by making a facebook or myspace type website, but social features like those sites are part of the websites you can make for yourself.

      Stay tuned, as the material will be published very soon.



      • kristen December 9, 2011 at 9:52 am #

        Okay I will! Thanks mike


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